Another project I did from 2015 is a branding & identity package for Taller de Pastissets of Barcelona.The client specializes in ‘kawaii’ couture cakes in bright colors with beautiful and cute characters. They give cake decorating lessons as well. The aim of the branding was to make it look fun and exciting and make it appealing to the young adult audience.
I personally like to draw cute sweet treats that’s why I had fun working on this.
Before I start working on anything in a project I ask my clients to fill out a “branding questionnaire” with questions about their business, their personal preference as well as technicalities in regards to sizes, resolutions and so on. This gives me a pretty clear idea on what the client wants and saves me a lot of time instead of guessing and creating a lot of concepts which they might reject.
Sketches are also very important. Not only does this give the client a visual presentation about what I have envisioned for their brand before I start working on the actual thing, but it also allows them to give me constructive feedback along the way.
You can view the entire project in my portfolio here.
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